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All About Asset Tracking and Its Benefits

All About Asset Tracking and Its Benefits

Lynn Mendez

Have you ever lost your favourite toy or book and wished you could find it quickly? Imagine if businesses lost important things too! Asset tracking helps businesses keep track of their important items, like equipment, vehicles, or products, using tools like barcodes, RFID tags, and GPS trackers. For businesses that are growing fast or have many valuable things, asset tracking is crucial.

It helps them avoid losing items, saves money, and makes everything run smoothly. Just like keeping your room tidy helps you find your toys quickly, asset tracking keeps businesses organized and efficient.

This article will talk about asset tracking, how you can apply it to your business through different methods, and how it can benefit your company in the long run. 

Key Takeaway

  • What is Asset Tracking: Asset tracking is the process of monitoring the location and status of physical assets to ensure efficient management and utilization.
  • Importance of Asset Tracking: Asset tracking enhances operational efficiency, reduces loss and theft, and provides accurate data for better decision-making.
  • Methods of Asset Tracking: Asset tracking can be achieved through various methods, including barcode labels, RFID tags, GPS technology, and asset management software.
  • Benefits of Asset Tracking: Asset tracking improves asset utilization, reduces operational costs, enhances security, and increases accountability.
  • Tips and Strategies: Implement robust tracking methods, regular audits, and employee training, and utilize data analytics for insightful decision-making.
  • Benefits of GPS Trackers: GPS trackers offer real-time location tracking, enhanced security, better route optimization, and increased efficiency in asset management.

What Is Asset Tracking?

Asset tracking, also called asset management, is the process by which companies track their physical assets. They do this by attaching barcode labels, RFID tags, or GPS devices to each item. These tools help businesses know exactly where their items are and monitor their condition.

Tracking your assets is crucial as it can affect your company’s bottom line. Moreover, you will be responsible for finding and replacing any physical assets that have been found lost, missing, or have simply reached the end of their lifecycle.

What is Asset Tracking

How Does It Work?

  • Barcode Labels: Companies put barcode labels on items and scan them to update their location and status.
  • RFID Tags: These are small devices that use radio waves to send information about an item's location.
  • GPS Technology: GPS devices use satellites to show the exact location of items in real time.

Why Is Asset Tracking Important? Asset tracking is crucial for managing inventory, scheduling maintenance, and keeping everything organized. It helps businesses save money, avoid losing items, and make sure everything is in good condition. By using asset tracking, companies can work more efficiently and keep their operations running smoothly.

Who Needs Asset Tracking?

Asset tracking is important for any organization with fixed assets. Even companies with a few fixed assets can benefit from tracking systems.

You can track everything a company owns, including:

  • Machinery and equipment
  • Furniture and fixtures
  • Vehicles
  • Office equipment
  • Art and collectables
  • Library collections
  • Medical equipment

Organizations That Benefit from Asset Tracking

  • Government: Government agencies use asset tracking to manage public assets, ensure accountability, and quickly deploy resources in emergencies. It also helps optimize budgets and reduce losses.
  • Education: Schools and universities use asset tracking to manage resources like computers and lab equipment, ensuring availability and preventing loss or theft. This helps save money and maintain a safe learning environment.
  • Construction: Construction firms use asset tracking to monitor tools and equipment, ensuring they are at the right site and maintained regularly, reducing breakdowns and project delays.
  • Healthcare: Hospitals and clinics use asset tracking to manage medical equipment, ensuring availability for patient care and compliance with regulations. It helps prevent shortages and ensures timely replenishment.
  • Manufacturing: Manufacturers use asset tracking to monitor machinery and materials, minimizing production delays and preventing unexpected breakdowns through tracked maintenance schedules.
  • Hospitality Industry: Hotels and resorts use asset tracking to manage inventory like linens and furniture, ensuring availability and reducing losses. It also helps track maintenance, ensuring guest comfort and satisfaction.

The Many Methods of Asset Tracking

Asset tracking can be expensive and time-consuming if you don't have a system in place. Luckily, there are several methods to help you save time and money. A good tracking system can reduce equipment loss and improve efficiency. Today, technology offers many options to track your assets in real-time:

Methods of Asset Tracking
  • Barcode Labels and Handheld Scanners: Barcode labels are small stickers with unique patterns that represent information about an item. Handheld scanners read these barcodes to update the item's location and status. This method is cost-effective and easy to use, making it a popular choice for many businesses.
  • RFID Tags: RFID (Radio Frequency Identification) tags are small devices that use radio waves to send information about an item's location. These tags are great for real-time tracking and can scan multiple items at once, making the process quick and efficient.
  • GPS Trackers: GPS trackers like "Tracki"use satellite technology to provide real-time location updates for items. They are very useful for tracking valuable assets, as they offer enhanced security and help businesses quickly find lost or stolen items.
  • Asset Management Software: Asset management software helps businesses keep track of their assets by integrating various tracking methods, like barcode labels, RFID tags, and GPS trackers. This software maintains detailed records of each item, making it easy to manage inventory, schedule maintenance, and ensure everything is running smoothly.

Benefits of Asset Tracking

There are many benefits to tracking your assets. When companies do it properly, they get better management and save money. Here are some of the benefits:

Benefits of Asset Tracking
  • Improved Efficiency: You can improve the efficiency of workflow and reduce operational costs.
  • Easy Reassignment: You can easily reassign equipment between various departments and thus adjust company records. You can also use the information you’ve gathered to calculate costs and taxes for all the departments in your company.
  • Quick Location: You can locate all your assets quickly and easily and in real-time.
  • Resource Saving: You can track all your assets using fewer resources with the help of an efficient and convenient tracking system, which you can usually access through a database on an online website or an app.
  • Lower Admin Costs: You can reduce administrative costs since you would not need to spend that much money, time, and effort in the manual location and tracking of assets.
  • Better Utilization: You can make use of your assets more efficiently and effectively as well as monitor and reduce asset loss.
  • Scalability: You can scale your tracking at a pace that’s comfortable to you and thus grow your company more naturally. 
  • Enhanced Customer Service: You can improve your company’s customer service through the improvement of your management and asset tracking practices.
  • Accuracy and Accountability: You get guaranteed accuracy and accountability when it comes to asset management and recording asset loss. 
  • Easy Allocation: You will know where your assets have been allocated in just one glance and won’t have to search for them manually.
  • Regulatory Compliance: You can comply with certain industry regulations that require proper asset tracking. This makes it easier for you to get the certifications that you would need to run your business.
  • Improved Organization: You can identify groupings and categories that is, which items should be accessed together and thus develop an enhanced structure of your physical system. Ultimately, this lets you improve the organization and efficiency of your company’s physical space. 
  • Accurate Reports: You can get accurate reports on the exact position of each company asset in real-time and thus get sharper accuracy when it comes to managing your assets. 

Tips and Strategies for Asset Tracking

Asset tracking helps your business solve many problems. It makes your company more efficient and saves money by using resources wisely. Here are some helpful tips and strategies:

  • Know What to Track: Know exactly what you need to track. It's important to know the maintenance schedule, who uses each part of the equipment, and its downtime or uptime. Adding an asset management system to your daily routine can increase equipment availability and reduce costs.
  • Assess Your Needs: Assess your company’s needs and prioritize them. First, figure out what your company needs for asset management. Next, look for tools that can help meet those needs. Then, check how well each tool matches your requirements. After that, test the tools to see how they work and make sure they are a good fit. Finally, decide which tool to buy.
  • Track New Assets from Day One: After tracking your current assets, you also need to track new assets as they come into your company. From Day 1, when your company gets a new asset, you should record its details in your tracking system right away. Do not use any asset in your company until it has been recorded.
  • Use Unique Tracking Numbers: When tracking assets, experts recommend using a unique tracking number instead of a serial number. Serial numbers can be the same for different items, causing confusion and errors. Unique tracking numbers prevent this, ensuring accurate data. Even if you lose a tracking number, you can find the asset using its serial number and reassign a new tracking number.
  • Remove Ghost Assets: Get rid of ghost assets. These are items that are missing, stolen, or unusable but still listed as active. Removing these assets helps streamline your tracking process. This way, you can focus on the assets that are actually in use.
  • Embrace Mobile Technology: Use modern tools like GPS trackers to monitor assets such as vehicles, equipment, and furniture. These tools make tracking easier and more efficient. 

Benefits of GPS Trackers in Asset Tracking

GPS trackers like Tracki are small, portable devices with powerful features. They are very useful for tracking and managing assets. Here are some benefits your company will gain:

Benefits of GPS Tracer for Asset Tracking


  • Control Over Assets: You can maintain control over your assets, which is important for customer service and inventory management. If assets are misplaced or stolen, a GPS tracker can help locate and recover them quickly.
  • Better Customer Service: You can take care of your customers better. Your customers will appreciate your company more if you provide them with the products or services they expect efficiently and on time. A GPS tracker can help your company execute this kind of flawless and punctual customer service by streamlining your delivery process.
  • Ease of Use: Modern Tracki GPS tracker is versatile and easy to use. Everyone in your company can handle them without any serious issues.
  • Enhanced Security: It enhances the security of your assets in that even if your assets get stolen from you or misplaced, you can still locate them easily and recover them all within a period of a few hours. 
  • Reduced Anxiety: They eliminate anxiety on the part of the users as they won’t have to worry about where such assets could be at any given time. 
  • Compatibility with Mobile Devices: GPS trackers work with most mobile devices. You can access tracking information through a website or app, making monitoring much easier.


Asset tracking is crucial for businesses to stay organized, save money, and improve efficiency. By using tools like barcode labels, RFID tags, GPS trackers, and asset management software, companies can monitor their valuable items accurately. This leads to reduced losses, better customer service, and compliance with industry regulations. Following smart asset tracking strategies ensures that businesses can manage their assets effectively and grow sustainably.

Author information:
Lynn Mendez

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